Why Your Analytics Are Lying to You
Most solopreneurs look at traffic numbers and think: "I just need more visitors." But the real question isn't how many people come to your page — it's how many leave without buying, and why.
Standard analytics tools tell you what happened. Funnel Leak tells you what it cost you. We translate raw technical data into dollar-denominated findings so you can prioritize what to fix first.
The 5 Revenue Lenses
Every Funnel Leak scan runs your page through five lenses. Each lens examines a different dimension of your page and translates its finding into an estimated monthly revenue loss.
bolt Lens 1: Speed Leak
What we measure: Largest Contentful Paint (LCP) — the time it takes for the biggest visible element on your page to render.
Why it matters: Google and Deloitte research shows that every additional second of load time above 2.5 seconds costs you 2-5% of conversions. A page that loads in 5 seconds instead of 2 seconds is bleeding 5-12% of its potential sales — silently, every month.
The math: If you have 500 monthly visitors, a $29 product, and a 2% base conversion rate, each excess second above 2.5s costs you roughly $6-$15/month. That adds up to $70-$175/year per second of slowness.
smartphone Lens 2: Tap Target Leak
What we measure: The physical size of clickable elements (buttons, links) on mobile devices.
Why it matters: Apple recommends a minimum tap target of 44px. Google recommends 48px. If your "Buy Now" button is smaller than a fingertip, mobile users physically cannot tap it accurately. They don't think "this button is too small" — they think "this site doesn't work" and leave.
The math: Mobile users with undersized tap targets show a 5-15% higher abandonment rate. If 60% of your traffic is mobile (typical for Pinterest/YouTube funnels), this affects a significant portion of your potential buyers.
touch_app Lens 3: Above-the-Fold Leak
What we measure: Whether your call-to-action (CTA) button is visible without scrolling, approximated via Time to Interactive (TTI) and render-blocking resource count.
Why it matters: Research consistently shows that 53% of mobile visitors never scroll past the first screen. If your "Buy" button sits below the fold, more than half your visitors will never see it.
The math: Pages where the CTA is hidden or delayed show 15-35% lower engagement. For a solopreneur with 500 monthly visitors, that's the difference between 10 sales and 6 sales per month.
link Lens 4: Social Preview Leak
What we measure: Open Graph (og:title, og:description, og:image) and Twitter Card meta tags.
Why it matters: When someone shares your link on Facebook, Twitter, Pinterest, or in a group chat, the platform generates a preview card. If your page is missing these meta tags, the preview shows a blank card or a random snippet — and nobody clicks blank cards.
The math: Links with rich previews (image + title + description) get approximately 2x the click-through rate of bare URLs. If 3-8% of your traffic comes from social shares, fixing this is free money.
link_off Lens 5: Dead Link Leak
What we measure: We crawl up to 20 links on your page and check if they return a valid response (200 OK) or an error (404, 500, timeout).
Why it matters: A broken "Contact Us" link in your footer or a dead link to your terms page signals to visitors (and to Google) that your site isn't maintained. Each broken link is a dead end that may prevent a buyer from completing their journey.
The math: Each broken link is estimated to affect 2-5% of visitors who click it. The impact scales with the number of broken links found.
How We Calculate Revenue Loss
Every dollar estimate uses the same formula:
Monthly Loss = Monthly Visitors × Leak Impact % × Product Price × 2% Base Conversion Rate
We use a 2% base conversion rate because that's the median for solopreneur product pages (e-books, templates, courses). We provide ranges (e.g., $12-$45/month) rather than single numbers because precision would be false — every page and audience is different.
Our estimates are deliberately conservative. We'd rather understate the problem and have you pleasantly surprised when fixing a leak produces more revenue than expected.
What You Should Do With Your Report
- Fix the red items first. These are the highest-impact leaks with the largest estimated dollar loss.
- Then fix the yellow items. These are moderate issues that add up over time.
- Scan again. After making changes, scan your page again to verify the fix worked and see your improved score.
- Scan your other pages. If you have multiple product pages, scan each one separately.